China first tourism brand: Yichang Three Gorges brand value of 71.7 billion yuan
According to media reports, the State Administration of Quality Supervision released the results of the evaluation of brand value in the region in Beijing, Yichang China’s first tourism brand. Among them, Yichang Three Gorges tourism brand value of up to 71.7 billion yuan. As we all know, the world has Yichang Three Gorges name. The increase brand value will boost the development of the tourism industry of the land.
first Chinese tourism brand: Yichang Three Gorges
China Quality Certification Center Vice brand development center Renpeng Kai said, Yichang Three Gorges tourism brand was named China’s first, evaluation criteria by the professional committee in accordance with international practice, from a regional brand of economic indicators, growth potential, were introduced into the analysis of future ability to resist risks, public opinion monitoring information, obtain a comprehensive index.
As we all know, from March 2015, the State Administration of Quality Supervision approved the Yichang Three Gorges Tourism New build well-known brands to create national tourism demonstration area. Currently, Yichang Three Gorges Dam has, the Three Gorges others, Qu Yuan’s hometown, Qingjiang galleries and other four national 5A scenic spots, last year the output value of RMB 100 cultural tourism.
In addition, in addition to obtaining Yichang Three Gorges tourism first, the Chengdu Tianfu Software Park, Shenyang Sanhao, Wulong, Chongqing, Guangzhou civil Financial Street respectively to 41.5 billion yuan, 29.8 billion yuan, 26.1 billion yuan, 20.8 billion yuan, was second to fifth.
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